Alyson Stanfield

Artist Statements Do’s and Don’ts

An artist statement is a necessary component of any professional artists' portfolio or promotional packet. When writing your artist statement, DO: *Write in the first person. It is a statement, after all. *Be brief, 2-3 paragraphs at most. Alwa... Read >

Artist Mailing Lists: Secrets for Knowing How to Use Mailing Lists Effectively for Your Art Career

The artist's mailing list is his or her most valuable asset, but it's absolutely worthless if it's not used. Having said that, let's back up and explore a couple of questions. What is an artist mailing list? And what are you going to do with it? In the... Read >

Artists’ Newsletters: 15 Ideas for Creating Valuable Content and Promotional Opportunities

Businesses, nonprofits, and entrepreneurs have known for decades that newsletters are a terrific way to keep in touch and nurture relationships with clients, customers, donors, members, and volunteers. As an artist, are you taking advantage of this art ma... Read >

Lure Your Artist Out of the Studio and into the Public Eye

Most artists would rather be in the studio than almost anywhere else. At the same time, they fully realize that life exists outside of their studios. They know they have to get out in order to share their art with the world. You, as the friend or family m... Read >